BasKIDS
Graphic Design
Growing a Generation of Readers
Services
Logo
Challenge
As the nonprofit organization grew in reach and influence, BasKIDS needed a logo to help enhance its brand identity.
Solution
On a pro-bono basis, we designed a logo for BasKIDS, delivering in several formats to use for print and web products.
Elevating the importance of literacy.
Founded by Lesley Edwards and Jasmine Butler, the BasKIDS Project creates partnerships with homeless shelters, hospitals, and reading programs to donate to clothing, food, and baskets to children in need. BasKIDS’s logo needed to represent that it takes only one helping hand to make a difference in a child’s life.
C+G recommended a two-tone, bold style with visual elements including one hand and one basket. We created several versions of the logo the BasKIDS now uses on its marketing materials. BasKIDS was a pro-bono client for C+G. To learn more about our pro-bono program, please contact us.
Thoughts from BasKIDS
“Thank you so much for designing our logo. We are so grateful to have something we can use for our events.”
-Jasmine Butler